Features | Tracking
Your ad budget is spending. Your algorithm is guessing.
Every click Google and Meta send you is a guess until you tell them which ones turned into bookings.
Tracking connects your widget events directly to your ad platforms so the algorithm stops optimizing for traffic and starts optimizing for revenue.
You're paying for clicks.
Not bookings.
Google sends you traffic. Meta counts impressions. But neither platform has any idea what happens after someone lands on your site — unless you tell them.
So the algorithm keeps optimizing for what it can see. Clicks. Page visits. Things that cost money but don't pay rent.
Every booking that happens without a tracking event is a signal your ad platform never got. A lesson it never learned.
A dollar it'll keep spending the wrong way.
The moment someone books your ad platform should know.
Every step of your widget fires a signal directly to Google, Meta,
or whichever platforms you're running. Service selected.
Price shown. Booking completed.
Each one lands in your ad account automatically.
No code changes. No developer. One ID per platform. Done.
Now when someone books a $263/week recurring clean through a Google campaign, Google knows. It finds more people just like them.
Your cost per booking starts dropping.
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Nine platforms. Every
step of the funnel.
All automatic.
Google Tag Manager, Meta Pixel, Google Ads, GA4, TikTok — connect any platform you're running with a single ID.
Estimatty fires events at every key moment: widget loaded, service picked, home details submitted, price shown, booking completed.
You control which events fire. You decide what your algorithm optimizes toward. Up and running in under ten minutes.
Your algorithm stopped guessing. Your cost per booking dropped.
That's what happens when you feed real conversion data instead of clicks.
It finds the audiences that book. It stops spending on the ones that don't.
And the people who saw your price but didn't book?
They're now a retargeting audience — the warmest one you'll ever have. They already know your price. They just needed the right moment to come back.
15–20 qualified leads handled automatically, every single day.
"We're getting 15 to 20 leads a day now. The AI handles all of them — I just show up to the jobs. We're opening our third location."
Joshua C.
Sparkle & Shine LA
Can Estimatty actually do that?
Yes. And yes. And yes.
Can I get a lead estimate at 2am without lifting a finger?
Can I stop doing mental math every time someone asks for a price?
Can I know immediately — by SMS — when someone engages on my site?
Can my pricing rules be applied perfectly, every single time?
Will it sound natural to my customers, not like a robot?
Can I set it up without a developer or tech person?
Will it work on weekends, holidays, and when I'm on vacation?
Can I see which leads converted and which ones didn't?
Don't take our word for it.
These cleaning business owners were losing leads to slow responses, missed calls, and old-school contact forms. Then they stopped doing it the hard way.
Trusted by cleaning businesses across the U.S.
